Our Mission & Vision

What we’re doing, and why

Financial planners solve the problems that keep people up at night, and help realize the dreams they fall asleep to.

Few industries can play as proactive, positive a role in people’s lives.

And yet, financial planning as a profession stands years behind other fields, such as law, medicine, or accounting.

Lack of rules about who can call themselves a ‘financial planner’
No obligation to act in the best interests of their clients
Irregular competency requirements to become a financial planner
Product sales still a major incentive, instead of client interests
An ecosystem in need of development

With these objectives, and more, the Financial Planning Association of Canada™ is dedicated to the industry’s ongoing professionalization.

We believe in raising the bar in our business, and helping advisors do the best work they can do — always in service to their clients’ best interests.

How We’re Doing It

Image of financial planner chatting with clients

The Future of Financial Planning

A Vision of an Industry Transformed

As a profession, financial planning in this country is young.

Since the 1950s, it has grown — primarily out of the process of selling financial products.

What hasn’t grown at pace with it is the industry’s ecosystem, and ethos.

The standards, structures, and principles that will raise up the financial planning profession are still being built, and FPAC™ is here to help.

Our vision is of an integrated, evolved financial planning ecosystem, with well-defined systems that bring planners, policy makers, government, academia, vendors and regulators together.

A modern, vibrant, transparent industry, where client needs are always put first, and advisors have the tools they need to continuously learn and grow.

What’s in it for us, as advisors, is being able to operate at the highest levels, and build up an industry that Canadians can count on for generations to come.

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